News You Can Use On Main Street 12/13/2013

Our picks for this week’s top news on Main Street.  Each week we give you links to posts we believe will be of benefit to you and your business.

  • Holiday Tips for Using Social Medial

“Whether you are a big-box retailer or small business, you can leverage the holidays to grow your online influence through social media,” said Becky Robinson, social media strategist and CEO of Weaving Influence, an online influence-building company. Robinson offers four (4) ideas on how to use social media to listen, monitor and engage with current customers and influence potential ones.

  • Are You Making the Most of Local Media to Build Your Business?

“There is no denying the power of social media or email marketing.” writes Maggie Patterson, “but all the posts and emails in the world won’t matter if your customers don’t use that network or read their email.” If your customers aren’t using social media, it’s time to develop media relations with those outlets (local paper, radio, TV, trade magazine) where they do hangout. Duct Tape Marketing

  • Honesty is Still the Best Policy (Business or Otherwise)

“People understand that sometimes things happen beyond our control,” Brett Snyder, president of Cranky Concierge writes. “That’s always a possibility when you’re working with a small business.” When that happens, he writes, it’s best to be upfront and honest with them.  Intuit Small Business Blog

  • Infographics Are A Great Way to Impart Information To Your Customers and Not Difficult to Create

Most consumers today are visual and “would rather look at an image or chart than read an article, writes Amanda Stillwagon. She suggests 10 tools that can enhance marketing efforts by creating effective visuals without having to employ a graphics team. Small Business Trends

  • Loyal Customers Save You Money, So It Pays To Keep Them

“Savvy business owners try to build relationships with everyone who visits their store or website,” writes Lee Polevoi. “That’s because they understand the cost of new customer acquisition is as much as 5 to 10 times higher than the expense of retaining a current customer and that repeat customers spend, on average, 67 percent more than new ones.” He gives tips to help retain your customers. Intuit Small Business Blog


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