Our picks for this week’s top news in Social Media. Each week we give you links to posts we believe will be of benefit to you and your business.
- How to Get More Insights from Social Media
“Companies don’t realize that with proper care and handling, insights harvested from social listening can become as robust a source of strategic inspiration as any must-have diagnostics on the dashboard”, write Susan Fournier and Bob Rietveld. To get the most out of social media, they say, you need to think like a market researcher and follow some basic guidelines. Harvard Business Review online/HBR Blog Network
- Need a Social Media Strategy? Look No Further than Your Competitors!
If you’re struggling to develop a social media strategy, writes Kristi Hines, it’s a good bet you only need to look to your competitors to build one. SocialMediaExaminer.com
- Are You Getting The Most Out of Your Linkedin Profile?
Are you giving people the wrong impression with your Linkedin profile? LinkedIn’s Jason Miller writes, unless you are following these 7 basic steps it is most likely the case. Convince & Convert
- Responsive Design For Your Blog: No Longer a Nice to Have!
Rachel Sprung writes, “Google reports that 61% of mobile visitors who click through to a non–mobile-friendly website will return to Google to find a site that’s more easily readable from their device. It’s become critical for companies to have a responsive design for their sites.” SocialMediaExaminer
- What We Learned from Social Media in 2013
Katy Finneran for Bloomberg writes that 2013 showed us there’s a growing global business in accumulating friends and followers. “We still have a ways to go in understanding and applying social media to the business world, but there was no shortage of lessons to glean from 2013” she says. Mashable