News You Can Use In Social Media 12/20/2013

Our picks for this week’s top news in Social Media.  Each week we give you links to posts we believe will be of benefit to you and your business

  • Is The Facebook Business Page You Have Or Are Planning Engaging?

“If you’re going to slap together a Facebook page and expect leads and customers to roll in, you’ve got another thing coming”, writes Ginny Soskey. Soskey advises Facebook users to ensure your business page “gets noticed, liked and engaged with”. She gives twelve (12) tips to get you going in the right direction.

  • Answering Questions Is A Great Way To Get Noticed, But Are You Answering The Right Ones?

Answering the questions your customers/clients are asking that your brand can help answer, writes Michael Lieberman, is the future to ranking in Google. “The faster you get your marketing team to start creating content with these questions in mind, the faster you are going to rank on Google, get found by people looking for you and get leads for your business,” Lieberman writes. SmartBrief/SmartBlog on Social Media

  • 6 Ways to Protect Your Twitter Reputation

“Do you use Twitter to market your business?” asks Dan Virgillito. “How’s your Twitter reputation?” Did you know you need to put the same care in Twitter’s short form messages as you would in any other form of communication to your customers/clients? Virgillito review six (6) tips to help you protect your Twitter reputation by avoiding some common mistakes. SocialMediaExaminer

  • Use Twitter Influencer Marketing To Build B2B Relationships

“Influence marketing is getting your industry social influencers to share your content to their Twitter followers. 92% of us trust peer recommendations for product choices and brand preferences. Use prominent influencers in your sector to gain reach, trust, and drive traffic to your website”, Krista Bunskoek writes. Bunskoek gives advice how to find influencers and engage them.

  • Are You Ahead Of The Twitter Crowd?

If you have more than one follower on Twitter, you are doing better than half of all Twitter accounts (including inactives), according to an analysis done by Jon Bruner of O’Reilly Radar. If you look at only active accounts (those that tweeted in the past month the figure increases to 61 followers. “If you’ve got a thousand followers, you’re at the 96th percentile of active Twitter users,” he says. The Atlantic online




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