News You Can Use in Word of Mouth Marketing 01/31/2014

Our picks for this week’s top news in Word of Mouth Marketing.  Each week we give you links to posts we believe will be of benefit to you and your business.

  • Polar Vortex Goes Viral

Brands jump on the polar vortex bandwagon. In this article, Todd Smith looks at some of the best takes on Old Man Witners deep freeze. Mississippi Business Journal

  • How Lufthansa Got 42 Swedes To Change Their Names

German airline, Lufthansa’s contest asked entrants to change their name to Klaus-Heidi and forty two Swedes took them up on it. In this article, Benedikt Kammel tells us why. Business Week

  • 2 Reasons Word Of Mouth Is Better Than Advertising

A great deal of research finds that word of mouth is more effective than other types of marketing, writes Jonah Berger. In this article, he looks at the two main reasons this is true. LinkedIn

  • 3 Useful Insights Into Word Of Mouth

In this brave new marketing world, word-of-mouth, the overlooked stepchild of marketing, deserves renewed attention, writes Ed Keller. In this article he looks at the results of a white-paper by MarketShare and the insights to be gained from it. AdAge

  • 7 Word Of Mouth Marketing Tips

In this article, Monika Jansen, looks at her favorite word of mouth marketing tips from Number 6 may take you by surprise. GrouponWorks







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